The very wealthy want ordinary people on zero-hours contracts, mindless, weary, drugged, consumers, in debt and paying them rent for "life" (if you can call it that). They want addicts of corporate "entertainment" and news.
Clearly we need to be noncompliant, but what phrase, better still, what hashtag best describes this?
#unplugged is no use, because it is widely used for 'time out', which is a passive rest. Being free and creative is hardly passive - it is an activity.
#NewUrbanAgenda is no use, because it is about policy, which is useful, but says nothing about the independence and will of the individual.
creativity, freedom, responsibility, Social media, consumerism