Organic sales are steadily growing by around 5% a year in the UK. While spending on food overall is barely constant, thanks in part to so-called austerity measures, which see the rich becoming even richer.
To help share the organic message the Soil Association is providing free Organic September marketing materials and logos to use on products and advice for independent retailers on selling organic for producers, processors and retailers.
The Business Development Director of the Soil Association said,
“Organic September is making a real difference to organic sales and it’s great that all the organic industry comes together to support this. Last year we saw an uplift in organic sales of 4 per cent in just September.
"This year, with a brand new design, exciting logo and interactive digital campaign, Organic September will be even more successful making sure buying and using organic is front of mind for consumers. We want to make sure all organic food and farming are featured and have built in a weekly category focus to encourage consumers to make a small change, so that it’s easier for them to use and choose organic products each day.
"Everyone in the industry is invited to get involved; from putting the Organic September logo on product packaging, displaying posters, talking to customers, running special offers or engaging in the Organic September social media activity. All areas of the industry can engage and the Soil Association is tying everything together with new digital hub, for communication between consumers, retailers and producers to help share real stories about how organic can make a difference."
agriculture, biodiversity, environment, food, gardens, health, organic, Social media, wellbeing
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