1. Fitness foods may give the false (subconscious?) impression that they are a substitute for exercise - hence making the purchasers less fit!
study author Jörg Königstorfer, chair of sport and health management at Technische Universität München in Germany. “Don’t rely on these misleading labels.”
2. Orthorexia nervosa, is emerging as a dangerous eating disorder. People start out avoiding some of the foods that potentially did them the most damage, but become overly concerned with 'nutritional value'.
Five warning signs to look out for are given in the article at cheatsheet.com
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